I offer realistic and pragmatic solutions to your goal of business sector domination. I will get you more value from your marketing efforts by increasing qualified customers and conversion volume.
Knowing where you want your business to be in the future a key part of the process for setting achievable goals to reach that destination. Achievable goals means targets that you can meet within your current marketing budget and business operation.
By audience I mean the people who are interested in your goods or services. That could be individuals or key influencers. Each audience type could require a different approach. When it comes to marketing strategies, in most cases, one size most certainly does not fit all.
I make an appraisal of your online and offline marketing activities (if any) to find out what is working, what can be improved or changed. Tools such as analytic reports that are available from search engines and social media channels assist in that research.
I track your competitors over different metrics and dimensions to gain insights into their marketing objectives, strategies and capabilities. What’s working for them could work for you. I continually benchmark your performance against close competitors as well as your sector as a whole.
Most marketing activities are designed to drive your audience to some sort of conversion on your website or social media channel. A website optimised to convert is paramount to reaching your goals. I audit your website to check for usability, search engine optimisation (SEO), device compatibility, design, page loading speed and other recognised signals. Sending a user to a poorly designed landing page is a waste of your marketing budget and their time. They won’t come back.
Having built an understanding of your business objectives, your current marketing efforts, reviewed your competitors and fixed your website, I create a marketing strategy to work towards your defined goals and budget limitations. A good strategy will establish key performance indicators (KPI’s) to measure the touch points towards your destination.
A measurement plan will track the progress of all marketing efforts. Offline data such as direct sales via phone calls can be imported to create a complete dataset. Without good data collection, you cannot know how your marketing campaigns are working. Analysing good data will provide the insights needed to make meaningful decisions on marketing performance.
Nobody wants to scroll over spreadsheets trying to understand how one set of numbers correlates with another set. My Reports are presented in a graphical format that allow an ‘at a glance’ comparison with previous periods.